Kusudi.

Kusudi. Swahili for Purposeful.

Everything we do is Kusudi.

A shared purpose

A shared outcome

Founded by two friends from London, our aim is to bring together vibrant, meaningful creations, to interconnect you with the beautiful world that we share.

From the world, to you.

We traveled across different continents in search of talented, passionate artists whose creativity brings beauty and support to the communities they live in.

From our journey, we found and partnered with a selection of exceptional, creative individuals, whose energy and artistic talent bring Kusudi to life.

Each beautiful creation that we offer was designed by one of these individuals. Every design has a deep story behind it, a story that you can help tell the next chapter of.

From you, to the world.

A boundless element of Kusudi is to use proceeds from each item sold to directly back community-led initiatives in the environments where the artists hail from.

So for each beautiful Kusudi item that you purchase, you will be directly contributing to new and brighter opportunities for individuals living in some of the world's most challenging urban environments.

We've taken every opportunity to integrate individuals and local companies from the artists' communities into the activities that we conduct. With an aim to cause a reverberating positive impact from everything we do.

Every image of ours that you see was captured on the road, working alongside beautiful people from across the world. We've also partnered with passionate music artists from the same communities to energise our city clips.

Earth friendly materials are sourced for each beautiful item that we share with you.

We hope to bring accents of vibrancy and life into your world in simple, beautiful ways, just as you will be doing to others by choosing Kusudi.

Love, Kusudi.